Italian Street Kitchen Brand and Packaging Refresh
It has been 10 years since Italian Street Kitchen was launched and It was time for a refresh. Italian Street Kitchen is a Italian restaurant brand aimed at primarily young professionals late 20s-early 40s. They offer authentic but modern take on Italian cuisines that honours Italian culinary traditions but is not afraid to take risks on innovating new flavours.
Sunny and Gemma worked on this project during their time as Brand and Marketing Lead at Blue Coral Concepts.
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Attract new, younger audience. Modernise brand without losing its heritage and handcrafted, premium feel. Position Italian Street Kitchen as something fresh and different whilst remaining authentic to its Italian roots.
Position Isabella, the brand persona more prominently in the market, she is modern, fun, fashionable and has impeccable taste.
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Brand Strategy:
Simplified the logo, updated the fonts, and introduced a fresh colour palette. Custom lino print inspired illustrations across packaging, menus, and gift cards bring handcrafted warmth and aspirational Italian lifestyle to life, creating emotional connection that attracts new customers.
Illustrations were also designed to bring focus to the fresh ingredients that the restaurants use - lemons, olives, tomatoes etc.
Fun packaging such as pizza boxes that can be arranged like Italian tiles., wrap around designs on bowls and take away bags.
We also developed brand kits and EDM templates in Canva that the team can modify easily and send out quickly while retaining brand consistency and intergrity.
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23% Increase in Sales.
Electronic Gift Cards
Old Branding
The old branding took inspiration from traditional oil and watercolour painting as well as the she-wolf icon from the myth of Romulus and Remus.
