I AM A TEACHER Branding
PARED Foundation
Teachers often face demanding work pressures and feel undervalued. This contributes to burnt out and teachers leaving the profession which in turns create a shortage of educators in Australia. The I AM A TEACHER initiative by Pared Foundation aims to address this by creating a professional development program that is both practical and restorative.
Sunny worked on this project during her time as a brand & graphic designer for the PARED Foundation.
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Create space for personal development, professional learning, and authentic human formation. Attract teachers to attend the events which are held once a term. Empower teachers and make them feel seen.
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Brand Strategy:
The logo designed to feel human and friendly, with the sun as a central symbol of hope and warmth. The colour palette was built on colour psychology, pairing a nurturing, calming teal with a warm and energising orange. To give the team independence, a suite of Canva templates was developed so program coordinators could create their own social media and marketing assets with ease.
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Great feedback from teachers who attended the event. Attendance and awareness increasing steadily over time.